The inhouse, student-run ad agency for the Independent Florida Alligator assisting a portfolio of 15 clients with their advertising needs including social media, digital advertising, and website development.
Developed digital strategies (social media, planning, content creation, product research) for clients in the restaurant, hospitality, and automotive industries to grow web and social traffic, capture leads, and increase followers and site visits.
Simply Delightful Confections
Relish Big Tasty Burger
Dixieland RV Park
Ad Society is the University of Florida’s official chapter of the American Advertising Federation. They are an organization that provides students with unique opportunities to dive into the professional world of advertising from hearing from professionals in the field to traveling the U.S. to tour well-known agencies.
Kick-started Ad Society’s first blog on their website. Organized and published articles every week. Read some blog posts below:
Marketing and Public Relations Intern
Developed and produced content for the college’s website, social media platforms, newsletter, annual magazine, and alumni affairs.
Managed the college’s Twitter and Snapchat accounts, occasionally assisting with Instagram. Gained interaction from alumni, along with contacting current students to partake in social media campaigns.
Wrote and published several articles for website, along with having an article featured in the annual alumni magazine, “Muse.”
Assisted with the creation of event flyers, e-marketing, and scripts for radio advertisements.
Partook in photography, videography, editing and producing videos for website. Videos would be used for promotional media for the college.
Assisted in content creation and social media planning for local credit union serving over 95,000 customers. Provide input on marketing campaigns to the Director of Marketing.